Selling Your Home

It has a story to tell and we want to help you share it. Your home is no longer the right fit for you but it is the perfect choice for someone else. We know this is a very personal decision – we are ready to be part of the journey.

Seller Support 101

Your goals as a seller should dictate the type of buyer. Our advice is to be cautious of the iBuyer; it can be the right decision for some sellers, but not for all. The ‘i’ in iBuyer stands for instant, but it could also stand for investor, because that is whom you are selling to. Let’s discuss this option to determine if it is a good fit.

Together we will work on a Seller Net Sheet, which will break down the costs associated with selling your home (taxes, outstanding liens, filing/attorney/realtor fees). We’ll predict a sales price and estimate how much you will make (or owe) at the time of closing.

There are three things you should care about — price, time, and ease of transaction. I want to know which two are the most important to you to develop a plan that suits your needs. For example, if a job transfer is causing you to sell, time and ease of transaction might rate higher than price.

Staging helps potential buyers visualize themselves in your home. For the average homeowner, staging is not a necessary expense. In larger homes, staging can help define the various spaces. We can also use virtual staging agents to add furniture and finishes into your home’s photos.

Historically within the Triangle, March has the highest number of showings and April has the highest number of closings. Does this mean early spring is the only time to sell a home? No. There are advantages and disadvantages in every season of the year. The short answer is that you should sell your home when you are ready. Proper preparation leads to an attractive listing generating positive interest and a smooth transaction.

There are a lot of ways to share your home, and we use them all. Our thoughts on a few:

Open Houses: Open houses are primarily for other realtors to generate potential buyer leads. However, there is still value in holding an open house. Creating competition and foot traffic can create an emotional urgency for some buyers.

Professional photography and/or video: Please don’t let your agent take photos with their own phone to market your home! While we are all impressed with camera phone capabilities, we engage professional photographers to show your house in the best light (literally!).

Personalized Binder: This is a great place to get personal with prospective buyers. We will share your home’s story while also showcasing neighborhood highlights, local restaurant favorites, and school district information.

Great question! Tax values and “Zestimates” are not your true market value. While the algorithms on third party sites can give you a general idea of price, they don’t accurately account for home condition and buyer demand based on your price point. 

Honesty is the best policy in this business. North Carolina addresses real estate transactions with the label “caveat emptor,” which means “let the buyer beware.” Sellers are required to fill out disclosures honestly, but are not required to reveal known problems with the house.

Multiple offers are a seller’s dream. It’s important to clearly evaluate each aspect of every offer received. We will sit down and discuss the pros and cons of each offer so that you put yourself in the best position to satisfy your end goals.

“BRIAN WAS WONDERFUL FOR US.

I’ve known Brian for several years and he’s a great guy, and I was recommended for him to list our house by another mutual friend. I know Brian had run a landscaping crew, had done contracting work inside and outside so I was excited he had continued to grow his brand  and start selling houses too. Who doesn’t want a realtor that has gotten his hands dirty both inside and outside in making properties look great?”

— Michael

Discover the value of your home today!